LinkedIn Tips and Tricks for Business Marketing

December 31, 2020
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Are you looking to add LinkedIn to your marketing strategy and learn some valuable LinkedIn tips and tricks?

LinkedIn can help connect your brand with over 500 million users. By tapping into existing connections, LinkedIn can help you grow your brand by building awareness and through word of mouth. LinkedIn is also one of the top social networks to help generate leads.

Ready to get started?

Great! If you’re ready to take the next steps right away, head over to our social media advertising services pages to learn how Digilab Marketing Agency can help your business grow on LinkedIn.

If you still need a little more convincing, here are professional LinkedIn tips and tricks to attract new business, increase credibility, and expose your services.

#1: Create an Effective LinkedIn Company Page

A Company Page is your business’ LinkedIn profile, similar to how your Facebook Business Page is your company’s personal Facebook account. The company page serves to tell other potential connections about your offerings, the people who work there, and engage with actionable content. Company Pages are also a great way to establish industry expertise.

All you have to do to get started is create a Company Page.

Your company logo will take the place of your profile picture on other social networks. The cover photo needs to capture the look and feel of your business.

PRO TIP: Just like your personal profile will get more views if you have a profile picture, your company profile is up to six times more likely to get traffic to their page than companies without a profile photo.

Next, you’ll want to fill out the company description.

In this 2000 word character limit, you’ll want to tell your audience who you are and how your company can resolve any pain points they might be facing. In the first 150 characters, it’s especially important include business related keywords, as that’s what will appear in the Google preview of your company page.

Underneath your company description you can add a few keywords (specialties) that your business specializes in. These specialties help people find your business, so it’s crucial to not skip this section! Think of those pain points we mentioned above.

PRO TIP: It’s super helpful to also add some industry related facts to your page as well using the drop down boxes that indicate your company size, location, year founded, etc. When people search these specific criteria, it only enhances the likelihood you’ll appear in their searches. It also helps not to bog down your copy in your Company Description.

#2: Have your employees connect with your company’s LinkedIn Page

According to LinkedIn, your employees have 10x more first-degree connections than your company does followers. Employees are your biggest advocates, and by making sure they’re following you, you’re also tapping into their vast network of potential connections.

PRO TIP: If your employees add their position at your company to their profile, your page will be linked on their profiles and in turn, their profiles will appear on your company page. This association gives your page that many more opportunities to be seen by other people.

#3: Define your audience and goals

As with any marketing venture, defining your goals is a great place to start. Are you trying to establish yourself as a thought leader? Recruit valuable candidates? Or generate leads for your company to follow up with?

Whether you want to tackle one or all of these aspects, your goals will help you measure your success to see how your efforts are paying off.

PRO TIP: If you haven’t already developed a customer avatar, this is a great opportunity to do so. Knowing who your target audience is will allow you to tailor your messages to fit your audience, rather than tailoring your audience to fit your message

#4: Optimize your company page for search

Your company page is designed to be SEO friendly, so it’s important to optimize your company page to increase visibility through searches either on LinkedIn or off.

Add Keywords: If you missed adding these in step one of our list of LinkedIn tips and tricks, now is your opportunity to insert keywords into the company profile. These keywords can range from phrases of what you do or specific words that encompass who you are. There is a method to the process of keyword research though. Read up on these keyword research tips before you choose the keywords you want to optimize for. 

Link to your Company Page: Link to your company page from your website, blog, social media posts, or email newsletters. This step is crucial to boosting your ranking in search and driving traffic to your LinkedIn page.

Share relevant content: The most effective ways to improve your rankings is to share content regularly. The more frequently you share content, the higher your company page will appear in search results.

PRO TIP: The more followers your company page has, the potential reach of each update increases. This directly helps your brand’s visibility and overall awareness. Which in turn influences how fast you show up in searches. If you haven’t caught on, each of our LinkedIn tips and tricks connect to each other.

#5: Publish actionable content

The best way to grow your followers and to keep them interested is to publish content the audience finds interesting and on a regular basis. Your content needs to answer questions, help your audience perform their jobs better, or help address their pain points.

PRO TIP: LinkedIn recommends posting at least once per weekday.

#6: Include rich media to increase company page engagement

Our brains process images faster than text, so it only make sense that LinkedIn posts with images receive 98% more engagement.

PRO TIP: Share a YouTube video for a higher share rate. Instead of requiring you to upload videos to autoplay, LinkedIn allows YouTube videos to play automatically in the news feed. And it is the only social channel that does this!

We’re halfway through our LinkedIn tips and tricks, keep reading to unveil even more!

#7: Tag your connections or other members  in posts

Getting likes in your posts is, of course, good for you. However, if you really want to stand out, then encourage some activity on your posts. When someone leaves a comment, take the time to respond. Or you can also do this on other people’s posts, just be sure to mention them using their first name. This is the best way to be relevant with your key networks.

By mentioning a connection or another LinkedIn member, you are encouraging engagement with your posts. These tags notify your connections that you don’t want him or her to miss something important or of interest to them. However, don’t be tempted to tag your connections continually and annoy them!  

PRO TIP: This can encourage cross promotion, the cooperative marketing of two or more companies of one another’s products or services. And in return, help tap into each others following to grow your audience!

#8: Get involved in LinkedIn groups for more LinkedIn Tips and Tricks

As a business, taking advantage of LinkedIn groups will help you connect with your customers. It also allows you and your business to network with other people in your field, especially those outside your immediate connections.

Be careful not to blast advertisements in groups, this channel is best used to share content that will encourage higher engagement and quality interactions. By sharing relevant content you can also drive more visitors to your website.

PRO TIP: Groups can help you gain insight into your target audience. You can join groups that align with your customer avatar to see what kind of information your customers deem valuable and worthy of being involved in.

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