Developing brand identity for a business is a tricky job. Often clients ask “A new logo – now how hard can that be?” .
Anyone can design a pretty logo but our mission is to get it right for the long run of your business. Your brand identity will, after all, encapsulate the intangible equity of your business.
Content marketing is an inbound digital marketing technique that focuses on the customer’s needs: the aim is to empower customers to make their own decisions with content that educates, inspires and entertains, rather than taking a pushy, intrusive, sales-orientated approach.
Our content marketing consultants specialise in working with brands to create remarkable content and digital assets that get target audiences talking about these brands. Content marketing is not selling, it is purposefully engaging with your potential audience to attract customers, raise brand awareness and influence behaviour.
Search Engine Optimization
Search engine optimisation (SEO), to a lot of businesses, seems easy: if you have the best product or service for your customers, your site should be at the top of their search results.
We are your SEO expert. SEO is one of the most economical ways of capturing real estate on search engines. After all, what good is your site if it fails to show up?. Good SEO is all about being true to the process and ensuring that your website is search engine friendly and that you follow the search engine algorithmic updates and guidelines.
When it comes to building your brand online, do you want just anyone doing it? Probably not: you want an expert web design agency who knows how to handle your most important asset: the way the world sees you online.
Your website should provide a seamless user experience—a truly beneficial journey into the heart of your brand.We deliver more than great web design and basic functionality. Our websites are well-built, typo- and error-free, and are targeted, tested, and optimised to the specific psychographics of your target market. We begin by comprehensively researching your company’s customer value and unique selling propositions, analysing your market and competition, and strategising on the path to success. And we make sure you can be found by your most responsive customers—all of our websites are built with the most current SEO practices.
Mobile app development from Digilab Kenya offers the potential to transform your customers’ experience of your brand.
Influencer & Affiliate Marketing
Our digital consultants can help your brand activate and engage potential audiences in Africa and worldwide through top affiliates and influencer partners. These include affiliate and content delivery networks, publishing houses, bloggers, vloggers and social media influencers. Using our unique digital marketing expertise, we develop and execute creative influencer and affiliate marketing strategies in order to amplify your brand story at scale and reach thousands of people in Africa and beyond.
Our affiliate and influencer marketing experts can build and grow an affiliate channel of independent marketers to promote your store, business, or service on either a set budget, a CPA or a revenue share basis. We specialise in affiliate marketing, lead generation strategies that deliver ROI through extensive brand reach, affiliate engagement and high performance.
Email Marketing & CRM
Email marketing is the highly effective digital marketing activity of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
We design and deliver high-performing email campaigns, that connect you with your audience to promote your brand and increase sales. Cleverly written emails attract attention in busy inboxes and ensure that you stay out of the trash folder and become an email that actually gets read. Well written emails, when marketed in the right way to the right audience, means you can sell products, share news about your business or tell a story that engages and builds affinity between your audience and your brand.